Jason emphasizes that leaders need to focus on both “big C” and “little c” communications. While “big C” communications come from the corporate level, “little c” communications happen daily at all levels of the organization and are often overlooked.

It's not the channel that matters, it's the content. So, do what you're already doing better.

Jason highlights the impact of culture on communication and the need for leaders to initiate difficult conversations. He encourages leaders to prioritize human connection and use analog methods, such as handwritten notes, to make a lasting impact.

Jason highlights the challenges manufacturing companies face in reaching employees who are not digitally connected throughout their workday. He emphasizes the significance of face-to-face communication and its impact on frontline employees.

The key theme is the importance of genuine care and leadership in creating a positive work environment

This conversation gets to the heart of what it really takes to be an effective communicator. “I’m not in the comms business, I’m in the courage business”, says Jason, and courage is central to the chat.