FIR Podcast: Becoming a Comms Trusted Advisor
As communicators, we are often at our best while functioning as trusted advisors to executives, colleagues and other key business stakeholders. But trust isn’t gained overnight. How do you build trust for the long-term?
Enter Jason Anthoine, a communications consultant who helps companies inform, involve and inspire their employees by immersing themselves in businesses and absorbing as much as possible, from balance sheets and organizational goals to day-to-day operations.
“We will never be able to understand what their world is like unless we insert ourselves into it,” Jason told us. “We’re here to understand you better so we can give you more of what you want and, more importantly, less of what you don’t want.”
In our conversation, Jason explains how his team helps businesses define and simplify overall strategy, streamline communication and use relevant key performance indicators (KPIs) to marry employee engagement to the business’ goals: “We need to measure the efficacy of our comms efforts, but in support of the outcomes that the business is trying to achieve.”
