Scaling with People: Unlocking Storytelling Power

Discover the transformative power of storytelling with communication expert Jason Anthoine in our latest episode of Scaling with People. With over 35 years of experience, Jason joins me, Gwyneth McCreary, to uncover strategies that bring founders and leaders closer to their teams. Ever wondered why storytelling is pivotal in aligning your employees with the company's mission and vision? Dive into the world of organizational storytelling and learn why even repetitive stories can be fresh and inspiring for new hires. Gain insights into the art of communicating across diverse backgrounds and experience levels, ensuring your message resonates effectively.

We also unravel the intricacies of authenticity in leadership communication, highlighting the importance of genuine interaction over polished perfection. Jason and I tackle common challenges, such as misinterpretations and unexpected reactions, and share tips on leveraging key influencers within your organization to enhance message clarity. Whether you're visiting different locations or addressing sensitive topics, understanding local concerns is crucial. Finally, explore a framework focused on informing, involving, and inspiring, designed to elevate employee experience and culture. Join us for a treasure trove of actionable insights that promise to enhance your communication strategy and foster meaningful connections with your team.

Listen to the episode on Apple podcasts here. Or, check out this summary of the episode on LinkedIn.