People Business with O’Brien McMahon: Working Class Communications
Jason Anthoine is an executive advisor focused on employee engagement, internal communications, and culture change. A frequent conference keynoter and presenter, webinar leader and podcast guest, Jason has shared his internal comms and corporate culture insights earned over his 35-year career with thousands of like-minded communication and HR leaders looking for a better way.
Timestamps
(2:03) - Welcoming Jason
(2:40) - Can you share your origin story?
(4:46) - What was it about internal communications vs the external that connected with you?
(10:14) - What do you see as the biggest differences in reaching and communicating to a blue-collar vs white-collar workforce?
(16:36) - What are some best practices in bridging these situations?
(22:49) - How are we reaching people effectively today?
(26:06) - Who’s the one out delivering that message?
(36:03) - Why is it so important to know employees and what makes them tick?
(45:45) - What’s the best way to make targeted communication as simple as possible?
(49:39) - What are the types of categories that allow people to do this in a meaningful way?
(1:01:37) - Final Thought: take the "corporate" out of your corporate communications.
